Course Scheme Of Bachelor’s of Business Administration (BBA) Four Years Degree:
The BBA degree program (134 CHrs) is comprised of four years, 08-semester, offered in the morning Shift. The course is designed based upon HEC, Under Graduate Policy 2023:
Course Electives
| FINANCE
Capital Market Analysis International Financial Management Corporate Finance Islamic Banking and Finance Basics of Financial Modelling Financial Econometrics Financial Reporting and Analysis Financial Derivates Financial Technology Sustainable Finance Financial Risk Management Security Analysis/ Behavioural Finance Financial Econometrics
MARKETING Consumer Behavior Brand Management Integrated Marketing Communication Sales Management Retail Management New Product Development Marketing Analytics and Decision Data Visualization and Communication Services Marketing Marketing for Entrepreneurs Digital Marketing Social Media Marketing |
ENTREPRENEURSHIP
Entrepreneurial Marketing Entrepreneurial Management Entrepreneurial Finance Corporate Entrepreneurship Social Entrepreneurial Management Developing Entrepreneurial Opportunities Creativity & Innovation Business Law & Entrepreneurship Sales Strategy in Entrepreneurial Venture Sustainable Entrepreneurial Strategies
HUMAN RESOURCE MANAGEMENT Human Resource Development Recruitment and Selection Performance and Compensation Management Employee Training and Development Labor laws in Pakistan Leadership and Team Management Management of Industrial Relations Negotiation and Conflict Management
ACCOUNTING Bookkeeping Basics Excel for Accountants Company Law International Accounting Standards and Practices Advanced Cost and Management Accounting Auditing Evaluation and Management Coding |
MBA Degree Program for Business Graduates:
It is premised on nurturing and fostering a business leadership mindset in students by providing a comprehensive theoretical knowledge and practical understanding of business as well as emerging interdisciplinary fields. The curriculum is structured to help students learn a set of skills required to identify business opportunities and critically evaluate associated present & future challenges, to integrate ethical, social & environmental responsibilities in decision-making, to work collaboratively, to communicate effectively, and to develop a global business perspective.
Course Scheme MBA Degree Program for Business Graduates:
The MBA program comprised of 02 years; 04 Semesters with a total credit hours of 36 for those who passed BBA four-year degree. The scheme is designed upon HEC graduate policy 2023:
Course Scheme MBA Degree Program for Non-Business Graduates:
The MBA program comprised of 02 years; 04 Semesters with a total credit hours of 69-72 for those who passed/ qualified 16 years of education such as BE, MBBS, BS, MA, MSc. Or any relevant degree:
